01 THE FAMILY
thefamily.tv
since 2016
since 2016
This has been my main focus since 2016. What began as a front for two guys with computers grew into three guys with computers that have done roughly two million dollars of business since 2020. Is it a world changing amount of money? Absolutely not. Is it miles away from our wildest expectations? Yes.
The Family, to me, is defined more by it’s range than it’s scope or size. While we certainly made rent and paid ourselves by making silly content for agencies, the company was founded with the intent to push ourselves into mediums we were totally unfamiliar with.
Through sheer force of will, luck, and plenty of lying, we broke into virtual reality, tour visual content creation and VJing, LED Wall installation, and eventually virtual production. Our client list spans a vast range, from background visuals for Joey Bada$$ and T-Pain, to corportate B2B marketing for Walmart Media Group and Paypal. From PSAs with Blueland to a LED wall build in SoHo for Laverée.
If we thought a project would be interesting, we’d figure it out.
I’ve run The Family with my founding partner Steve Dabal since 2016. Sebastian Clore-Gronenborn joined us in late 2020.
Skills Attained: How to operate a business at a profit, how to navigate complicated client politics, how to stand my ground, how to defend my people, how to read a contract.
Creators featured above:
Steve Dabal
Sebastian Clore-Gronenborn
Filippo Nesci
Olive Welsh
Bryan Dodson
Michelle Dodson
Maren Jevremov
The Family, to me, is defined more by it’s range than it’s scope or size. While we certainly made rent and paid ourselves by making silly content for agencies, the company was founded with the intent to push ourselves into mediums we were totally unfamiliar with.
Through sheer force of will, luck, and plenty of lying, we broke into virtual reality, tour visual content creation and VJing, LED Wall installation, and eventually virtual production. Our client list spans a vast range, from background visuals for Joey Bada$$ and T-Pain, to corportate B2B marketing for Walmart Media Group and Paypal. From PSAs with Blueland to a LED wall build in SoHo for Laverée.
If we thought a project would be interesting, we’d figure it out.
I’ve run The Family with my founding partner Steve Dabal since 2016. Sebastian Clore-Gronenborn joined us in late 2020.
Skills Attained: How to operate a business at a profit, how to navigate complicated client politics, how to stand my ground, how to defend my people, how to read a contract.
Creators featured above:
Steve Dabal
Sebastian Clore-Gronenborn
Filippo Nesci
Olive Welsh
Bryan Dodson
Michelle Dodson
Maren Jevremov