I’m Griffin.
I am a useful creative person.
I’ve run a small creative studio with my partners since 2016.
I’ve managed millions of advertising dollars, I've sent the sternest emails you’ve ever seen. I’ve worked the most sluggish of agencies, the most incompetent of executives, the most delusional of artists. At this point, there isn’t a cinema camera system I haven’t used at least once. I’ve worked over a decade to develop my eye, my expertise and my attitude. I’m a cinematographer by training, a reluctant business owner and head of production by necessity.
As a DP and Camera Operator, I’ve shot commercials, music videos, features, social media content, true crime documentaries, virtual reality 360 degree capture, virtual production, extended reality and more.
Someone even asked me to make virtual reality porn once.
Anyway.
Let me know if you need anything.
︎︎︎ Email
︎︎︎ Download CV
01 THE FAMILY
thefamily.tv
since 2016
since 2016
This has been my main focus since 2016. What began as a front for two guys with computers grew into three guys with computers that have done roughly two million dollars of business since 2020. Is it a world changing amount of money? Absolutely not. Is it miles away from our wildest expectations? Yes.
The Family, to me, is defined more by it’s range than it’s scope or size. While we certainly made rent and paid ourselves by making silly content for agencies, the company was founded with the intent to push ourselves into mediums we were totally unfamiliar with.
Through sheer force of will, luck, and lying, we broke into virtual reality, tour visual content creation and VJing, LED Wall installation, and eventually virtual production. Our client list spans a vast range, from background visuals for Joey Bada$$ and T-Pain, to corportate B2B marketing for Walmart Media Group and Paypal. From PSAs with Blueland to a LED wall build in SoHo for Laverée.
If we thought a project would be interesting, we’d figure it out.
I’ve run The Family with my founding partner Steve Dabal since 2016. Sebastian Clore-Gronenborn joined us in late 2020.
Skills Attained: How to operate a business at a profit, how to navigate complicated client politics, how to stand my ground, how to defend my people, how to read a contract.
Creators featured above:
Steve Dabal
Sebastian Clore-Gronenborn
Filippo Nesci
Olive Welsh
Bryan Dodson
Michelle Dodson
Maren Jevremov
The Family, to me, is defined more by it’s range than it’s scope or size. While we certainly made rent and paid ourselves by making silly content for agencies, the company was founded with the intent to push ourselves into mediums we were totally unfamiliar with.
Through sheer force of will, luck, and lying, we broke into virtual reality, tour visual content creation and VJing, LED Wall installation, and eventually virtual production. Our client list spans a vast range, from background visuals for Joey Bada$$ and T-Pain, to corportate B2B marketing for Walmart Media Group and Paypal. From PSAs with Blueland to a LED wall build in SoHo for Laverée.
If we thought a project would be interesting, we’d figure it out.
I’ve run The Family with my founding partner Steve Dabal since 2016. Sebastian Clore-Gronenborn joined us in late 2020.
Skills Attained: How to operate a business at a profit, how to navigate complicated client politics, how to stand my ground, how to defend my people, how to read a contract.
Creators featured above:
Steve Dabal
Sebastian Clore-Gronenborn
Filippo Nesci
Olive Welsh
Bryan Dodson
Michelle Dodson
Maren Jevremov
02 XR/VP
Somehow, my business partners and I found ourselves in a position to start one of the very first Virtual Production stages. We did this in close collaboration with Choreografx, an incredible experiential design studio based out of Brooklyn and Atlanta.
The build was based on prioritizing car process as our main service, but with enough flexibility to allow us to shoot nearly anything.
After months of testing, training and building, we came out on the other side with a fully functional XR/VP studio. We ended up building our stack on the Disguise platform, which worked fairly well with our Stype Redspy camera tracking.
This was our most ambitiuous technical challenge. With the support of the brilliant team at Choreografx, we managed to create something really functional. During it’s relatively short run, our stage supported projects for Jose Cuervo, Zooz Bikes, and critically acclaimed feature film, Molli and Max in the Future.
You can take a peek at the tech and process here.
Whether or not it was a success is a long story. Ask me about it sometime.
Skills Attained: An intimate, hands-on understanding of how virtual production really works, from concept to product. How to budget a virtual production project. How to finance large equipment purchases.
Creators featured above:
Steve Dabal
Sebastian Clore-Gronenborn
Filippo Nesci
Bryan Dodson
Michelle Dodson
Maren Jevremov
The build was based on prioritizing car process as our main service, but with enough flexibility to allow us to shoot nearly anything.
After months of testing, training and building, we came out on the other side with a fully functional XR/VP studio. We ended up building our stack on the Disguise platform, which worked fairly well with our Stype Redspy camera tracking.
This was our most ambitiuous technical challenge. With the support of the brilliant team at Choreografx, we managed to create something really functional. During it’s relatively short run, our stage supported projects for Jose Cuervo, Zooz Bikes, and critically acclaimed feature film, Molli and Max in the Future.
You can take a peek at the tech and process here.
Whether or not it was a success is a long story. Ask me about it sometime.
Skills Attained: An intimate, hands-on understanding of how virtual production really works, from concept to product. How to budget a virtual production project. How to finance large equipment purchases.
Creators featured above:
Steve Dabal
Sebastian Clore-Gronenborn
Filippo Nesci
Bryan Dodson
Michelle Dodson
Maren Jevremov
03 Cinematography and Production
***
since 2011
since 2011
I’ve been working in the film industry in one capacity or another since 2011.
Below, you can see every project i’ve ever worked on and who I was to that project in list form. This blows my mind a little every time I look at it. Inside, I’m still in college.
Throughout the years, I’ve worked at two cinema equipment rental houses as both a prep tech and rental manager. I’ve maintained, QC’d millons of dollars of gear over the past decade. My record for rentals moved in a day on my own cleared $10,000.
Skills attained: Lighting, Framing, Blocking, Endurance, Tough Skin, how to prep and check out every kind of cinema equipment.
Every Gig